During the time I was in Bangkok, I had a chance to teach these multicultural students about media relations issues and provided them plenty of practical activities.
I had a memorable sharing with University of Finance and Marketing students about the job opportunities if they choose to study digital marketing.
These Consumer Insights classes were designed for exchange students studying in Chulalongkorn University. The classes involved basic and advanced knowledge of marketing as well as provided students the broad grasp of consumer psychology in their purchasing journey.
In my digital marketing class, students studied the cutting-edge digital methods that will reinvigorate the marketing strategy of business. Learning this course has helped them get the fundamental and advanced understanding of how digital marketing works and successfully apply it to the real-world industry.
To become a media planner, my students participated in my introduction to strategic media planning course where they studied the process used to place messages in media to reach particular audiences. They also learned the basic mathematical concepts involved in media buying/planning (i.e., the calculation of audience ratings, media share, reach and frequency, and GRPs).